Digital Technologies- Transforming Coaching Institutions

My 2.0 version

The Hindu

2 Dec 2023

Marketing has evolved to a great extent since it was first coined in 1888. While the Industrial revolution had put the onus on Industries to produce quality products, it had much to do with the preference of consumers. From cause-related marketing (Societal concept) to 4P’s (Product, Price, Place, and Promotion) companies were now banking on different ways and tools to find the 4P’s.

Brand Awareness, Prototyping, Remarketing, etc. are some of the ways in which marketers now target to allure the customers. But the major impediment they face is the budget and appropriate tools to reach prospective customers.

The schooling segment in India’s education market accounts for over USD 144 billion & the market size of coaching classes in India is expected to reach USD 500 million by 2022.

With the burgeoning increase in the millennial population, Schools and Coaching industries seem to have found a way to exponentially increase their revenue. And that’s Digital Marketing tools (Social Media platforms-FB, Insta, SEO, SEM, etc.). One of the biggest firms which have been helping coaching industries to expedite the process is DICS(Digital Marketing Institutes for Coaching Institute and Schools).

DICS is run by Amit Pandey and has its head-quarter in Ranchi. The Institute has been operational for one year but has been able to successfully carve out its space in the Niche market (schools and Coaching Institutes). Amit has graduated from some of the premier schools like IIT and NITIE and has worked for a brief stint with Honeywell as the regional head (India)in Inside Sales.

His journey in the Digital Marketing domain started with the Digital Deepak Internship program for his professional assistance leading him to pursue his entrepreneurial dreams. He has 5 branches in India and is a growing name among School and Coaching owners.

He also owns a mathematics Coaching institute of his own where he teaches JEE students at Ranchi.

Amit has had decent success but seems his ultimate destination is still to come.

Here is what Amit has to say about his Entrepreneur Journey:

“I owe this success to Deepak and my wife who has always been a guiding beacon for me. Also, It would be difficult to imagine being here without some amazing peers who have taught me true way to live. The journey is long and I have miles to go.

My word of advice to every aspiring entrepreneur is that never fear to take risk and focus to transform in every aspect. I mean your diet, knowledge, relation, etc. Growth is always holistic, and every metrics nudges the other. “

(The above Write-up is a part of Digital Deepak Assignment)